Counting Things for a Living Makes Everything Add Up Articles • “Data is not treasure; data is a map with an x on it that says, “if you dig here, you might find treasure”.  The real treasure that data helps us uncover are the stories about ourselves, and about our behaviour that we don’t really understand.  The value in sharing is the ability for ideas and stories to reach the hearts of people. So that we alter our behaviour in ways that ensure that everyone goes home safely every day.” (Kevin Geddert).

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